Skip to Content
From Value Pricing to Pricing Value
book

From Value Pricing to Pricing Value

by Rhondalynn Korolak
April 2019
Intermediate to advanced
210 pages
5h 7m
English
Business Expert Press
Content preview from From Value Pricing to Pricing Value

CHAPTER 1

What Is Value?

The question “what is value” has been debated for hundreds of years in the realm of philosophy. One perspective is that value is intrinsic or objective—meaning the value is imposed by some higher power or created by the labor that goes into making a product/service. The other diametrically opposed view is that it is entirely subjective—meaning it’s whatever the person wants it to be.

But in truth, you cannot solve the puzzle “what is value” without first answering the questions to whom and for what. And this is where economics comes in.

The objective theory of value morphed into a labor theory of value as explained at length by Karl Marx in his work, Das Kapital.1 However, this line of thinking led to a classic value ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

James C. Anderson, Nirmalya Kumar, James A. Narus
How to Identify the Best Customers for Your Business

How to Identify the Best Customers for Your Business

Ben S. Skinner III, James P. Dougherty, Frank V. Cespedes
The Human Factor in AI-Based Decision-Making

The Human Factor in AI-Based Decision-Making

Philip Meissner, Christoph Keding

Publisher Resources

ISBN: 9781949991352