April 2019
Intermediate to advanced
210 pages
5h 7m
English
Content preview from From Value Pricing to Pricing Value
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Roughly 85 percent1 of the small business clients that you work with are financially illiterate—and that statistic is likely conservative. These clients are easy to spot because they consistently struggle to pay the bills as they fall due, or pay themselves a decent wage. These are also the same clients who don’t pay your invoices on time and expect you to work for peanuts because they don’t value what you do behind the scenes to help keep them afloat.
Kerry, an accountant and bookkeeper, found herself exactly in your shoes with a tradesman client that she had been working with for about three years. On the one hand, she saw enormous potential in his business because he was very good at what he did, but on the ...
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