CHAPTER 12

How to Re-value All Your Existing Clients

“I know why so many of my clients drink too much,” Brad thought to himself. “Because managing cash flow is a nightmare.” He reviewed his accounts receivable and payable for the coming month, then double-checked his bank balance. No, a miracle had not occurred during the last 20 seconds. He was still $25,000 in the hole. Brad’s stomach lurched. Swamped with work, his people were demanding more resources, but how could he afford another employee? Mutinous grumblings were spreading through his team. Where did it all go so wrong?

Three years ago, Brad had a vision of a new type of accounting practice. He envisaged a cloud-only firm, not constricted by legacy systems or outdated thinking. ...

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