역자주 고객 여정은 브랜드를 인지하고 구매를 고려한 후 실제 구매에 도달하는, 더 나아가서 구매 후 회사와 관계를 유지하는 전체 경험
의 과정을 의미합니다. 흔히 ‘인식(브랜드 발견)’ - ‘고려(리뷰 검색 등)’ - ‘전환(구매, 계약)’ - ‘유지(재구매, 정기 구독 등)’ 등의 단계를
거칩니다.
지만 훨씬 더 동적인 콘텐츠가 필요한 활용 사례들도
많습니다
.
예를 들어 전자상거래 소매업체가 개별 고
객에게 개인화된 추천 상품 홍보문을 생성하는 경우
를 생각해볼 ...
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