April 2026
Intermediate
348 pages
8h 22m
Korean
Content preview from 그림으로 배우는 생성형 AI
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1873
장 생성형 AI 활용 사례
되는데요
.
특히 다음과 같은 영역들이 흥미롭습니다
.
고도로 개인화된 고객 경험
이미 기업의
54
%
가
AI
를 사용하여 소비자 경험을
대규모로 개인화하고 있습니다
(
https://oreil.ly/
meYKn
).
실시간 콘텐츠 최적화
AI
기반 도구를 사용하면 마케터가 성과 지표와 변
화하는 시장 상황에 따라 캠페인을 동적으로 조정
할 수 있습니다
.
다중 모달 콘텐츠 제작
런웨이의 플랫폼
(
https://runwayml.com
)
을 이용하
면 텍스트만으로 광고 동영상 콘텐츠를 생성할 수
있습니다
.
현재 이 도구는 수백 개 국가에서 사용됩
니다
.
향상된 예측 분석
오늘날 기업의
41
%
가
AI
를 이용하여 소비자의
요구와 행동을 더 정확하게 예측하고 있습니다
(
https://oreil.ly/PMjDW
).
이미 마케터의
69
.
1
%
가 자신의 마케팅 전략에
AI
를
통합하고 있으며
(
https://oreil.ly/_58QX
),
앞으로
도 마케팅 분야에서 생성형
AI
도입은 계속 증가할 것
입니다
.
이에 따라 회사와 브랜드가 청중과 연결되는
방식이나 콘텐츠 제작 방식
,
마케팅 노력의 성과를 측
정하는 방식에 변화가 일어날 것으로 예상됩니다
.
3.6 요약
이번 장에서는 다양한 산업 분야에 걸친 생성형
AI
의
실용적인 활용 사례를 통해 이 기술의 혁신적인 잠재
력을 확인했습니다 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.