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Global by Design
book

Global by Design

by Amos Winter, Vijay Govindarajan
August 2026
Intermediate
304 pages
6h 48m
English
Harvard Business Review Press
Content preview from Global by Design

ACKNOWLEDGMENTS

It’s rare for an engineering professor and a business school professor to collaborate on a book. Our partnership began more than a decade ago, almost by accident. Amos Winter invited Vijay Govindarajan to speak to MIT engineering students about reverse innovation. In that first conversation, we discovered striking parallels in our intellectual journeys, driven by complementary perspectives on the engineering and strategy behind the innovation of global products.

Soon after, we collaborated on the Harvard Business Review article, “Engineering Reverse Innovations” (July–August 2015), which went on to win the McKinsey Award for the best HBR article of the year. Encouraged by the one-and-only Melinda Merino, Editorial Director ...

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Publisher Resources

ISBN: 9781647820763