ACKNOWLEDGMENTS
It’s rare for an engineering professor and a business school professor to collaborate on a book. Our partnership began more than a decade ago, almost by accident. Amos Winter invited Vijay Govindarajan to speak to MIT engineering students about reverse innovation. In that first conversation, we discovered striking parallels in our intellectual journeys, driven by complementary perspectives on the engineering and strategy behind the innovation of global products.
Soon after, we collaborated on the Harvard Business Review article, “Engineering Reverse Innovations” (July–August 2015), which went on to win the McKinsey Award for the best HBR article of the year. Encouraged by the one-and-only Melinda Merino, Editorial Director ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access