August 2026
Intermediate
304 pages
6h 48m
English
Often the most difficult stage of an innovation journey is determining where to begin. It is all too easy to jump into creating a solution before you truly understand the problem you are trying to solve. By taking time to diligently define your design requirements, you can set yourself on a trajectory toward success. This up-front effort mitigates failure, as designs only fail when they do not meet requirements, and knowing your requirements puts you in the best position to satisfy them.
The following four chapters present strategies and perspectives for elucidating your design requirements, enabling you to plot your own price and performance targets for high-value, global solutions (see the figure).
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