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Global by Design
book

Global by Design

by Amos Winter, Vijay Govindarajan
August 2026
Intermediate
304 pages
6h 48m
English
Harvard Business Review Press
Content preview from Global by Design

PART FOUR SCALING LOCALLY AND GLOBALLY

You are emerging from part 3 as a more powerful innovator—one who can spot global market opportunities while leveraging design thinking and technological innovation to create solutions that are global by design. In this part, we will deepen your insights and broaden your foresight for how to translate your innovations into multimarket solutions through reverse innovation (see the figure). Key to this endeavor is understanding how the core value of high-performance, low-cost innovations translate from emerging markets to create disruptive offerings in wealthy markets.

Chapter 10 will help you spot opportunities for reverse innovation, game-plan how to translate to new markets and articulate the core ...

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Publisher Resources

ISBN: 9781647820763