August 2026
Intermediate
304 pages
6h 48m
English
A company may be apprehensive about creating a reverse innovation, particularly if it’s launching the new product in a wealthy market where it already enjoys success and a good reputation. It may fear that the new product will cannibalize its stalwart products by providing similar features and performance at a fraction of the price. Or it may fear that the reverse innovation will cheapen the brand. These fears are legitimate but can be mitigated with some prudent planning, execution, and product segmentation. In this chapter we will provide cautionary tales and resulting lessons that can help companies avoid the challenges and traps for reverse innovation.
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