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Global by Design
book

Global by Design

by Amos Winter, Vijay Govindarajan
August 2026
Intermediate
304 pages
6h 48m
English
Harvard Business Review Press
Content preview from Global by Design

9 Generating, Testing, and Validating Solutions

This is not a cookbook. There is no simple, surefire, step-by-step recipe you can follow to ensure you will produce a successful design. Furthermore, searching for the best design can be exasperating and often futile, as there are likely many different designs that can satisfy your requirements and the wants and needs of your stakeholders. This view of innovation, recognizing its inherent uncertainty, is often daunting to young designers, as there is never a clear, singular path to a solution. However, seasoned designers realize this view presents a wider palette with which to paint a solution. As we have said before, with this book we are trying to broaden your perspective as a designer; ...

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Publisher Resources

ISBN: 9781647820763