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Global by Design
book

Global by Design

by Amos Winter, Vijay Govindarajan
August 2026
Intermediate
304 pages
6h 48m
English
Harvard Business Review Press
Content preview from Global by Design

3 Introduction to Design Thinking and Following a Design Process

You may already have a great candidate for a global-by-design project that passes the three merits test. It may even have potential for reverse innovation. Wonderful! Now what?

This chapter gives you a generalized framework to think about how to innovate. Great ideas are not just conjured out of thin air; they are developed and refined through a diligent, step-by-step design process. Our intent in this chapter is to give you a sturdy foundation from which you will enhance and build your innovation capabilities through the remainder of the book; part 3 (chapters 6–9) will give you specific tasks for designing solutions, and part 4 (chapters 10–12) will guide you in turning ...

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Publisher Resources

ISBN: 9781647820763