“Amos Winter and Vijay Govindarajan bring a powerful interdisciplinary lens to designing high-value, low-cost products that win in emerging markets and often disrupt developed ones. This is seminal work.”
—INDRA NOOYI, former Chairman and CEO, PepsiCo; Member of the Board, Amazon
“Reading Global by Design was an intellectually stimulating experience for me. The twenty-first century is witnessing two disruptive phenomena simultaneously: technological advancement at an exponential pace and the unstoppable rise of the Global South that is rapidly changing markets around the world. As Amos Winter and Vijay Govindarajan persuasively show, the only way to ensure enterprise profitability and competitive advantage is to develop the ability to design ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access