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Global by Design
book

Global by Design

by Amos Winter, Vijay Govindarajan
August 2026
Intermediate
304 pages
6h 48m
English
Harvard Business Review Press
Content preview from Global by Design

7 Understanding the Technical Landscape

Let’s think back for a moment to the three phases of global by design we first showed in figure 1-1, which we repeat here as figure 7-1.

FIGURE 7-1

The three stages of innovation for a global-by-design project

Repeat of figure 1-1. 3 graphs. A: A curve showing existing technology steepens as performance and price increase within market constraints. B: A disruptive insights arrow points from the curve to a target within market constraints, marking an innovation gap. C: A second curve echoes that curve, going through the target point. A reverse innovation arrow from the original target points to a new spot on a different set of market constraints.

What if you find yourself in a situation where you must provide a product with similar performance as a rich-country product, but at one-tenth the price? How can you possibly create an innovation to achieve this aim?

This chapter focuses on understanding the technical landscape behind a problem—in terms of math, science, and engineering—to unlock disruptive insights and realize high-value, ...

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Publisher Resources

ISBN: 9781647820763