August 2026
Intermediate
304 pages
6h 48m
English
Why do designs fail?
For only one reason: because they did not meet requirements. It doesn’t matter if you are talking about a product, service, or policy, failures happen when there is a mismatch between what stakeholders want, need, or value (the design requirements) and the facets of the design offered to them. Chapter 3 introduced you to what design requirements are; this chapter is aimed at assisting, guiding, and empowering you in defining the specific design requirements for your global-by-design challenge.
History is littered with products that failed because design requirements were not satisfied. Sometimes missed design requirements are obvious, like when the Millennium Bridge in London first ...
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