August 2026
Intermediate
304 pages
6h 48m
English
You’ve made it to the fourth part of Global by Design. Congrats! Now it’s time to start thinking about how you can transform your emerging market innovations into reverse innovations that will provide high-value solutions to established markets. We use the word “start” loosely, because, as described in this chapter and throughout this book, you can focus your vision on reverse innovations and global lines of high-value products from day one of a project.
From the three primary lessons in this chapter, you will learn how to:
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