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Global by Design
book

Global by Design

by Amos Winter, Vijay Govindarajan
August 2026
Intermediate
304 pages
6h 48m
English
Harvard Business Review Press
Content preview from Global by Design

INTRODUCTION Wicked Opportunities

While shaving one morning at the turn of the twentieth century, King C. Gillette became frustrated with his razor. It was a straight razor, an old-fashioned design even then, and it needed sharpening (see figure I-1A). It always needed sharpening—a task that was a nuisance and if done incorrectly, added more danger to the already dangerous task of shaving. Gillette realized the core value of a razor is its sharp edge. Why couldn’t he disconnect the edge from the handle and replace it instead of sharpen it? These insights led Gillette to design a double-edge, disposable blade made from sharpened pieces of steel sheet that attached to a reusable handle. Gillette’s “safety razor” hit the market in 1903 and ...

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Publisher Resources

ISBN: 9781647820763