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Going IT Alone: The Handbook for Freelance and Contract Software Developers
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Going IT Alone: The Handbook for Freelance and Contract Software Developers

by Leon Brown
December 2016
Beginner
376 pages
12h 6m
English
Packt Publishing
Content preview from Going IT Alone: The Handbook for Freelance and Contract Software Developers

Summary

Understanding who you intend to sell to will allow you to clearly define what your business is about, who you intend to deal with, what you will offer, and how you plan to be profitable. The key to understanding your market is research, so make sure that you do this thoroughly and make use of reliable information sources.

Even when your research indicates a high demand for what you plan to offer, a clear focus should always be kept on whether your ideas are financially viable. All markets can be separated into multiple segments, categorizing buyers who share common characteristics. In terms of pricing, this often translates to the three general categories of budget, standard, and premium buyers; each needing to be tackled in a unique way ...

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Publisher Resources

ISBN: 9781783001408