December 2016
Beginner
376 pages
12h 6m
English
Content preview from Going IT Alone: The Handbook for Freelance and Contract Software DevelopersBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Summary
Contrary to popular belief, creating a brand is not simply about creating a few visuals for use across your marketing stationery, but is primarily based around using psychology to influence how people think of your business brand; as a freelancer, this would be yourself. Building a brand that has a business benefit requires serious thought about who you are intending to sell your software products and services to, along with understanding how these people think, who they are influenced by and what you need them to think of you in order for them to become interested in buying from you.
Visual elements are an important part of the psychology behind branding, but all falls under the category of communications; that is, you make use of visual ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.