December 2016
Beginner
376 pages
12h 6m
English
Content preview from Going IT Alone: The Handbook for Freelance and Contract Software Developers
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Identify perceptions required for objectives
Once you know which audiences you want to aim your services toward, the next step is to identify how you want them to think of you. As defined earlier in this chapter, branding is all about controlling how people think of you in order, and in the sense of a business, these perceptions must link to benefits for the business that help it achieve its objectives. What objectives do you have that rely on how people think of you? Some examples may include:
|
Objective |
Perceptions required |
|---|---|
|
Charge premium rates above the industry average |
|
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