Google Hacks

Anatomy of a Search Result

Going beyond the obvious in reading Google search results.

You’d think a list of search results would be pretty straightforward, wouldn’t you—just a page title and a link, possibly a summary? Not so with Google. Google encompasses so many search properties and has so much data at its disposal that it fills every results page to the rafters. Within a typical search result you can find sponsored links, ads, links to stock quotes, page sizes, spelling suggestions, and more.

By knowing more of the nitty gritty details of what’s what in a search result, you’ll be able to make some guesses (“Wow, this page that links to my page is very large; perhaps it’s a link list”) and correct roadblocks (“I can’t find my search term on this page; I’ll check the version Google has cached”). Furthermore, if you have a good idea what Google provides on its standard search results page, you’ll have more of an idea of what’s available to you via the Google API.

Let’s use the word “flowers” to examine this anatomy. Figure 1-2 shows the result page for flowers.

Figure 1-2. Result page for “flowers”

First, you’ll note at the top of the page is a selection of tabs, allowing you to repeat your search across other Google searches, including Google Groups [Hack #30], Google Images [Hack #31], and the Google Directory. Beneath that you’ll see a count for the number of results and how ...