Generating Google AdWords
Youâve written the copy and youâve planned the budget. Now, what keywords are you going to use for your ad?
Youâve read about it and youâve thought about it and youâre ready to buy one of Googleâs AdWords. Youâve even got your copy together and you feel pretty confident about it. Youâve only got one problem now: figuring out your keywords, the search words that will trigger your AdWord to appear.
Youâre probably buying into the AdWords program on a budget, and you definitely want to make every penny count. Choosing the right keywords means that your ad will have a higher clickthrough. Thankfully, the Google AdWords program allows you to do a lot of tweaking, so if your first choices donât work, experiment, test, and test some more!
Choosing AdWords
So where do you get the search keywords for your ad? There are four places that might help you find them:
- Log files
Examine your siteâs log files. How are people finding your site now? What words are they using? What search engines are they using? Are the words theyâre using too general to be used for AdWords? If you look at your log files, you can get an idea of how people who are interested in your content are finding your site. (If they werenât interested in your content, why would they visit?)
- Examine your own site
If you have an internal search engine, check its logs. What are people searching for once they get to your site? Are there any common misspellings that you could use as an ...
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