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Google Hacks
book

Google Hacks

by Tara Calishain, Rael Dornfest
February 2003
Intermediate to advanced
352 pages
9h
English
O'Reilly Media, Inc.
Content preview from Google Hacks

The Google Toolbar

If you use Internet Explorer, Google’s got a toolbar for you.

Unlike many search engines, Google never became a “portal”; that is, it did not try to provide all information to all people as well as put ads on every square inch of its web site.

Because of that, it was never important that Google get people to its front page; all its ads are on its pages of search results. So it made sense that Google was able to offer the Google Toolbar™.

The Google Toolbar is an add-on, currently only available for Internet Explorer, that offers all the functionality of the Google site without having to visit the site itself. In fact, the Google Toolbar offers more functionality; it’s the only way you can see exactly what a site’s PageRank™ is.

Tip

PageRank is Google’s assessment of just how popular a page is. The higher the PageRank, the higher it’ll appear in Google search results.

You can download the Google Toolbar for free at http://toolbar.google.com/. You will need Internet Explorer with ActiveX functions enabled to download and install the toolbar.

Once installed, the Google Toolbar actively keeps track of what you’re viewing and asks Google (by passing on the URL) for anything it knows about the page, including PageRank and categorization. Some people might be concerned that Google could misuse the information being sent, so Google offers the option of installing the toolbar without the PageRank features, which protects your privacy. If you don’t know which you want to ...

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Publisher Resources

ISBN: 0596004478