February 2003
Intermediate to advanced
352 pages
9h
English
Content preview from Google HacksBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Measuring Google Mindshare
Measure the Google mindshare of a particular person within a query domain.
Based on an idea by author Steven Johnson (http://www.stevenberlinjohnson.com), this hack determines the Google mindshare of a person within a particular set of Google queried keywords. What’s Willy Wonka’s Google mindshare of “Willy”? What percentage of “weatherman” does Al Roker hold? Who has the greater “The Beatles” Google mindshare, Ringo Starr or Paul McCartney? More importantly, what Google mindshare of your industry does your company own?
Google mindshare is calculated as follows: determine the size of the
result set for a keyword or phrase. Determine the result set size for
that query along with a particular person. Divide the second by the
first and multiply by 100, yielding percent Google mindshare. For
example: A query for Willy yields about 1,590,000
results. "Willy Wonka" +Willy finds 66,700. We can
conclude—however unscientifically—that Willy Wonka holds
roughly a 4% (66,700 / 1,590,000 × 100) Google mindshare
of Willy.
Sure it’s a little silly, but there’s probably a grain of truth in it somewhere.
The Code
#!/usr/local/bin/perl # google_mindshare.cgi # This implementation by Rael Dornfest # http://www.raelity.org/lang/perl/google/googleshare/ # Based on an idea by Steven Johnson # http://www.stevenberlinjohnson.com/movabletype/archives/000009.html # Your Google API developer's key my $google_key='insert key here'; # Location of the GoogleSearch WSDL file my $google_wdsl ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.