Measuring Google Mindshare
Measure the Google mindshare of a particular person within a query domain.
Based on an idea by author Steven Johnson (http://www.stevenberlinjohnson.com), this hack determines the Google mindshare of a person within a particular set of Google queried keywords. Whatâs Willy Wonkaâs Google mindshare of âWillyâ? What percentage of âweathermanâ does Al Roker hold? Who has the greater âThe Beatlesâ Google mindshare, Ringo Starr or Paul McCartney? More importantly, what Google mindshare of your industry does your company own?
Google mindshare is calculated as follows: determine the size of the
result set for a keyword or phrase. Determine the result set size for
that query along with a particular person. Divide the second by the
first and multiply by 100, yielding percent Google mindshare. For
example: A query for Willy
yields about 1,590,000
results. "Willy Wonka" +Willy
finds 66,700. We can
concludeâhowever unscientificallyâthat Willy Wonka holds
roughly a 4% (66,700 / 1,590,000 Ã 100) Google mindshare
of Willy.
Sure itâs a little silly, but thereâs probably a grain of truth in it somewhere.
The Code
#!/usr/local/bin/perl # google_mindshare.cgi # This implementation by Rael Dornfest # http://www.raelity.org/lang/perl/google/googleshare/ # Based on an idea by Steven Johnson # http://www.stevenberlinjohnson.com/movabletype/archives/000009.html # Your Google API developer's key my $google_key='insert key here'; # Location of the GoogleSearch ...
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