INTRODUCTION
Your company can get its best ideas to market faster.
This may be hard to believe if your products are always late, if your teams don't seem innovative enough, or if new product sales have been disappointing. You may even have experienced a product failure or seen your competitors overtake you.
This may also be hard to believe if your company is an innovation leader, perhaps an iconic innovator like Tesla or Apple. You may have developed processes for innovation that other companies seek to emulate. Yet chances are, there is still a lot of room for improvement.
The companies you'll read about here will show you how they continued to build market leadership by using the practices described in this book to accelerate innovation.
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