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High Velocity Innovation by Katherine Radeka

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CHAPTER TWO

INNOVATION ACHIEVES VELOCITY THROUGH PULL

Keurig Dr Pepper's At Home appliance group has two major market windows to sell into: the spring season ahead of Mother's Day and the fall season to set up for holiday sales. The need to get products to Keurig's resellers in time for these events creates strong pull to drive product development to completion on time. Missing a key date with a major reseller can mean missing an entire season of sales. Such a group thrives when they can align their Innovation Processes around these pull signals, to deliver the right product to the market at the right time. When such an Innovation Process is functioning well, the company can control the timing of new innovation releases. Teams can maximize impact ...

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