NOTES
Chapter 1
1. Randall, Tom. “‘The Last Bet-the-Company Situation’: Q&A With Elon Musk.” Bloomberg News, July 13, 2018. www.bloomberg.com
2. Ohnsman, Alan. “Tesla Model 3 Production Stuck In Neutral As Company Rolls Out $2,000 Price Cut.” Forbes, January 2, 2019. www.forbes.com
Chapter 3
1. Cooper, Robert. Winning at New Products: Accelerating the Process from Idea to Launch, 3rd edition. New York: Perseus Publishing, 2001. ebook edition location 723–752.
Chapter 6
1. Poppendieck, Mary, and Poppendieck, Tom. Lean Software Development: An Agile Toolkit. New York: Addison-Wesley Professional, 2003, p. 57.
Chapter 9
1. Kaplan, Robert S., and Norton, David P. “The Balanced Scorecard—Measures That Drive Performance.” Harvard Business Review 70, ...
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