CHAPTER THREE
THE HIGH VELOCITY INNOVATION SYSTEM
In 2017, Agersens was named one of the world's top disruptive brands by Marketing Week Magazine because of its potential to replace traditional fences on farms. The company is a startup based in Melbourne, Australia, that sells the eShepherd—a GPS-enabled virtual herding collar with a cloud platform for automated livestock grazing control. This product could eventually eliminate the need for fencing, herding, and mustering on farms and rangeland stations. It requires in-depth knowledge of GPS, mapping technologies, Internet-of-Things (IoT) systems, and long-range radio communications in remote areas. Their first product was launched in May of 2018.
The agricultural technology industry sells products ...
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