Book description
The key to a professional-quality business plan.
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Contents
- About This Course
- How to Take This Course
- 1 Introduction to Business Planning
- 2 Diagnosing the Internal Capabilities of a Company
- 3 Diagnosing and Measuring Customer Satisfaction
- 4 Diagnosing the External Environment
- 5 Setting Goals
- 6 Developing a Sales and Revenue Plan
- 7 Developing a Production Plan
- 8 Developing an Organization and Management Plan
- 9 Developing a Financial Plan
- 10 Preparing a Planning Document
- 11 Preparing a Business Plan to Raise Capital
- 12 Implementing and Controlling the Business Plan
- Appendix A
- Appendix B
- Appendix C
- Appendix D
- Bibliography
- The First Examination
- The Practice Case
- The Practice Case Solution
- The Examination Case
- Index
Product information
- Title: How To Write A Business Plan, Fourth Edition
- Author(s):
- Release date: May 2003
- Publisher(s): AMA Self-Study
- ISBN: 9780761214281
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