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About This Course
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1 Introduction to Business Planning
Definition of a Business Plan
Objectives and Uses of a Business Plan
Internal Uses of a Business Plan
External Uses of a Business Plan
What to Include in a Business Plan
Production or Service Strategy
Research and Development Strategy
Organization and Management Strategy
How to Prepare a Business Plan
Step 1: Organizing the Planning Process
Step 2: Diagnosing the Situation
Step 3: Setting Goals
Step 4: Developing Operating Plans
Step 5: Developing a Financial Plan
Step 6: Writing the Business Plan Document
2 Diagnosing the Internal Capabilities of a Company
The Importance of Understanding a Company’s ...