Contents
1 Introduction to Business Planning
Objectives and Uses of a Business Plan
Internal Uses of a Business Plan
External Uses of a Business Plan
What to Include in a Business Plan
Production or Service Strategy
Research and Development Strategy
Organization and Management Strategy
How to Prepare a Business Plan
Step 1: Organizing the Planning Process
Step 2: Diagnosing the Situation
Step 4: Developing Operating Plans
Step 5: Developing a Financial Plan
Step 6: Writing the Business Plan Document
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