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How To Write A Business Plan, Fourth Edition by James C Kauss, Peter D Schiffrin, Edward T Crego

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BSupplemental Forms for Evaluating Market Strategy

The following forms can be found in this appendix:

•  Customer/Product Sales Mix Analysis (Exhibit B–1)

•  Product Structural Analysis (Exhibit B–2)

•  Product Summary Analysis (Exhibit B–3)

imagexhibit B–1Customer/Product Sales Mix Analysis

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imagexhibit B–2Product Structural Analysis

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xhibit B–3Product ...

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