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Information Technology for Management: Advancing Sustainable, Profitable Business Growth, 9th edition by Gregory R. Wood, Linda Volonino, Efraim Turban

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Chapter 3

Database, Data Warehouse, and Data Mining

Quick Look

Case 1, Opening Case: Zero-Downtime at BNP Paribas

3.1 Database Technology

3.2 Data Warehouse and Data Mart Technologies

3.3 Data and Text Mining

3.4 Business Intelligence (BI) and Analytics

3.5 Digital and Physical Document Management

Key Terms

Chapter 3 Link Library

Evaluate and Expand Your Learning

  • IT and Data Management Decisions
  • Questions for Discussion & Review
  • Online Activities
  • Collaborative Work

Case 2, Business Case: Global Defense Contractor Gains Competitive Edge with Analytics

Case 3, Video Case: Privacy vs. Convenience: How We Enable Data Mining

Data Analysis & Decision Making: Calculating Document Management Costs

References

Learning Outcomes

images Describe the functions of database technology, the differences between centralized and distributed database architecture, how data quality impacts performance, and the role of a master reference file in creating accurate and consistent data across the enterprise.

images Evaluate the tactical and strategic benefits of data warehouses, data marts, and data centers; describe their data volatility and decision-support characteristics; and understand the process of building and using a data warehouse.

Describe data and text mining, and give examples of mining applications ...

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