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Information Technology for Management: Advancing Sustainable, Profitable Business Growth, 9th edition
book

Information Technology for Management: Advancing Sustainable, Profitable Business Growth, 9th edition

by Efraim Turban, Linda Volonino, Gregory R. Wood
January 2013
Intermediate to advanced content levelIntermediate to advanced
480 pages
21h 9m
English
Wiley
Content preview from Information Technology for Management: Advancing Sustainable, Profitable Business Growth, 9th edition

Part II

Digital, Mobile and Social Commerce

Chapter 6

E-Business & E-Commerce Models and Strategies

Quick Look

Case 1, Opening Case: The Google Universe

6.1 E-Business Challenges and Strategies

6.2 Business-to-consumer (B2C) e-Commerce

6.3 Business-to-business (B2B) e-Commerce and e-Procurement

6.4 E-Government and Public Sector IT Trends

6.5 E-Commerce Support Services and Digital Marketing Communications

6.6 E-Business Ethics and Legal Issues

Key Terms

Chapter 6 Link Library

Evaluate and Expand Your Learning

  • IT and Data Management Decisions
  • Questions for Discussion & Review
  • Online Activities
  • Collaborative Work

Case 2, E-Government: Increasing Productivity and Efficiency with Cloud and Mobile Technologies

Case 3, Video Case: Finding Your Dream Home in the Age of E-Commerce

Data Analysis & Decision Making: Creating Visualizations Using Public Online Datasets

References

Learning Outcomes

images Explain how e-business processes improve productivity, efficiency and competitive advantage for business organizations and the public sector (government and nonprofit organizations.)

images Describe five key challenges faced by online retail businesses in the business-to-consumer (B2C) marketplace.

images Identify ...

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Publisher Resources

ISBN: 9781118357040Purchase bookOther