Part II

Digital, Mobile and Social Commerce

Chapter 6

E-Business & E-Commerce Models and Strategies

Quick Look

Case 1, Opening Case: The Google Universe

6.1 E-Business Challenges and Strategies

6.2 Business-to-consumer (B2C) e-Commerce

6.3 Business-to-business (B2B) e-Commerce and e-Procurement

6.4 E-Government and Public Sector IT Trends

6.5 E-Commerce Support Services and Digital Marketing Communications

6.6 E-Business Ethics and Legal Issues

Key Terms

Chapter 6 Link Library

Evaluate and Expand Your Learning

  • IT and Data Management Decisions
  • Questions for Discussion & Review
  • Online Activities
  • Collaborative Work

Case 2, E-Government: Increasing Productivity and Efficiency with Cloud and Mobile Technologies

Case 3, Video Case: Finding Your Dream Home in the Age of E-Commerce

Data Analysis & Decision Making: Creating Visualizations Using Public Online Datasets


Learning Outcomes

images Explain how e-business processes improve productivity, efficiency and competitive advantage for business organizations and the public sector (government and nonprofit organizations.)

images Describe five key challenges faced by online retail businesses in the business-to-consumer (B2C) marketplace.

images Identify ...

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