January 2013
Intermediate to advanced
480 pages
21h 9m
English
book
Information Technology for Management: Advancing Sustainable, Profitable Business Growth, 9th edition
by Efraim Turban, Linda Volonino, Gregory R. Wood
Content preview from Information Technology for Management: Advancing Sustainable, Profitable Business Growth, 9th edition
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Part II
Digital, Mobile and Social Commerce
Chapter 6
E-Business & E-Commerce Models and Strategies
Quick Look
Case 1, Opening Case: The Google Universe
6.1 E-Business Challenges and Strategies
6.2 Business-to-consumer (B2C) e-Commerce
6.3 Business-to-business (B2B) e-Commerce and e-Procurement
6.4 E-Government and Public Sector IT Trends
6.5 E-Commerce Support Services and Digital Marketing Communications
6.6 E-Business Ethics and Legal Issues
Key Terms
Chapter 6 Link Library
Evaluate and Expand Your Learning
- IT and Data Management Decisions
- Questions for Discussion & Review
- Online Activities
- Collaborative Work
Case 2, E-Government: Increasing Productivity and Efficiency with Cloud and Mobile Technologies
Case 3, Video Case: Finding Your Dream Home in the Age of E-Commerce
Data Analysis & Decision Making: Creating Visualizations Using Public Online Datasets
References
Learning Outcomes
Explain how e-business processes improve productivity, efficiency and competitive advantage for business organizations and the public sector (government and nonprofit organizations.)
Describe five key challenges faced by online retail businesses in the business-to-consumer (B2C) marketplace.
Identify ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.