January 2013
Intermediate to advanced
480 pages
21h 9m
English
book
Information Technology for Management: Advancing Sustainable, Profitable Business Growth, 9th edition
by Efraim Turban, Linda Volonino, Gregory R. Wood
Content preview from Information Technology for Management: Advancing Sustainable, Profitable Business Growth, 9th edition
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Chapter 7
Mobile Technologies and Commerce
Quick Look
Case 1, Opening Case: Macy's Races Ahead with Mobile Retail Strategies
7.1 Mobile Computing Technology
7.2 Mobile Commerce
7.3 Mobile Transactions and Financial Services
7.4 Location-Based Services and Commerce
7.5 Mobile Enterprise Applications
Key Terms
Chapter 7 Link Library
Evaluate and Expand Your Learning
- IT and Data Management Decisions
- Questions for Discussion & Review
- Online Activities
- Collaborative Work
Case 2, Business Case: Mobile eTextbooks with Chegg.com
Case 3, Video Case: Future Tech: Searching with Pictures using MVS
Data Analysis & Decision Making: Estimating Financial Benefits of Increased Customer Loyalty
References
Learning Outcomes
Understand the three primary components of mobile technology: mobile devices, mobile operating systems and software, and wireless networks.
Describe how mobile technologies are creating opportunities for new forms of commerce in established industries.
Recognize how mobile payment methods benefit both consumers and retailers.
Describe how location-aware features of mobile devices ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.