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Information Technology for Management: Advancing Sustainable, Profitable Business Growth, 9th edition
book

Information Technology for Management: Advancing Sustainable, Profitable Business Growth, 9th edition

by Efraim Turban, Linda Volonino, Gregory R. Wood
January 2013
Intermediate to advanced content levelIntermediate to advanced
480 pages
21h 9m
English
Wiley
Content preview from Information Technology for Management: Advancing Sustainable, Profitable Business Growth, 9th edition

Chapter 7

Mobile Technologies and Commerce

Quick Look

Case 1, Opening Case: Macy's Races Ahead with Mobile Retail Strategies

7.1 Mobile Computing Technology

7.2 Mobile Commerce

7.3 Mobile Transactions and Financial Services

7.4 Location-Based Services and Commerce

7.5 Mobile Enterprise Applications

Key Terms

Chapter 7 Link Library

Evaluate and Expand Your Learning

  • IT and Data Management Decisions
  • Questions for Discussion & Review
  • Online Activities
  • Collaborative Work

Case 2, Business Case: Mobile eTextbooks with Chegg.com

Case 3, Video Case: Future Tech: Searching with Pictures using MVS

Data Analysis & Decision Making: Estimating Financial Benefits of Increased Customer Loyalty

References

Learning Outcomes

images Understand the three primary components of mobile technology: mobile devices, mobile operating systems and software, and wireless networks.

images Describe how mobile technologies are creating opportunities for new forms of commerce in established industries.

images Recognize how mobile payment methods benefit both consumers and retailers.

images Describe how location-aware features of mobile devices ...

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Publisher Resources

ISBN: 9781118357040Purchase bookOther