Case 1, Opening Case: Macy's Races Ahead with Mobile Retail Strategies
7.1 Mobile Computing Technology
7.2 Mobile Commerce
7.3 Mobile Transactions and Financial Services
7.4 Location-Based Services and Commerce
7.5 Mobile Enterprise Applications
Chapter 7 Link Library
Evaluate and Expand Your Learning
Case 2, Business Case: Mobile eTextbooks with Chegg.com
Case 3, Video Case: Future Tech: Searching with Pictures using MVS
Data Analysis & Decision Making: Estimating Financial Benefits of Increased Customer Loyalty
Understand the three primary components of mobile technology: mobile devices, mobile operating systems and software, and wireless networks.
Describe how mobile technologies are creating opportunities for new forms of commerce in established industries.
Recognize how mobile payment methods benefit both consumers and retailers.
Describe how location-aware features of mobile devices ...