April 2014
Beginner to intermediate
220 pages
5h 42m
German
Content preview from Integriertes Marketing-, Vertriebs- und Kundenmanagement
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II Das strategische Marketing-, Vertriebs-undKundenmanagement (BtB)
Für den integrativen Vermarktungsstrategieansatz sind zunächst ausgewählte Methoden des strategischen Marketing-, Vertriebs- und Kundenmanagements wichtig. Einen Überblick über ausgewählte Methoden der grundsätzlichen strategischen Zielfindung, Strategie- (fein-)definition und Ableitung entsprechender programmatischer Gestaltungsempfehlungen im BtB-Bereich erlaubt Abb. 12.
Abb. 12: Integrierte strategische Ziel- und Programmoptionen (BtB) (© Prof. Dr. R. Hofmaier).
1 Die „klassischen“ Vermarktungsstrategien
Einen ersten Ansatz für die grundlegende Strategiefindung (klassische ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.