April 2014
Beginner to intermediate
220 pages
5h 42m
German
Content preview from Integriertes Marketing-, Vertriebs- und Kundenmanagement
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Vorwort
Mit diesem Buch wird ein moderner und zukunftsweisender Vermarktungsansatz für nationale wie internationale Klein-, mittelständische wie auch Großunternehmen aus den gesamten Business-to-Business-(BtB-)Branchen vorgestellt, der die heute erforderliche explizite Integration des Marketing-, Vertriebs- und Kundenmanagements beinhaltet.
Damit werden einerseits sowohl die diesbezüglichen integrativen Analyse- und Strategiemethoden dargestellt, andererseits die daraus abgeleiteten Programme, Maßnahmen und Aufgaben eines integrierten Marketing-, Vertriebs- und Kundenmanagements – eingebettet in einen ganzheitlichen Kontext und Bezugsrahmen. Zudem erfolgt die detaillierte Behandlung der operativen Maßnahmen und Instrumente bezüglich ihrer konkreten ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.