April 2014
Beginner to intermediate
220 pages
5h 42m
German
Content preview from Integriertes Marketing-, Vertriebs- und Kundenmanagement
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Einleitung
In diesem Buch wird ein zukunftsweisender und nachhaltiger Gesamtvermarktungsansatz dargestellt, der in den letzten Jahren gerade für nationale wie internationale Business-to-Business-Märkte (BtB-Märkte) von Bedeutung geworden ist und in naher Zukunft seine „Stellung“ für BtB-Unternehmen behaupten wird: der sogenannte Integrierte Marketing-, Vertriebs- und Kundenmanagementansatz (ganzheitliche Kundenorientierung).
In den einzelnen Kapiteln werden, beginnend mit der Darstellung des ganzheitlichen Bezugsrahmens eines solchen Vermarktungsansatzes bzw. Managementkonzeptes, zunächst die notwendige BtB-Analyse sowie die Ableitung von mehrstufigen Wachstumspotenzialen (Kapitel I) dargestellt, die sich grundsätzlich für jedes BtB-Unternehmen ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.