April 2014
Beginner to intermediate
220 pages
5h 42m
German
Content preview from Integriertes Marketing-, Vertriebs- und Kundenmanagement
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
V Integriertes Kundenloyalitäts-,Kundenbeziehungs- undKundenbindungsmanagement (CRM)
Im heutigen BtB-Vermarktungsmanagement hat ein weiterer Programm- und Maßnahmenbereich Eingang gefunden, der sich aus praktisch-operativen Anwendungserfordernissen im Unternehmensalltag in den letzten Jahren herausentwickelt hat und der explizit durch den in diesem Buch gewählten integrierten Vermarktungsansatz substantiiert wird. Durch Einbeziehung einer solchen Kundenmanagement„perspektive“ und ihrer spezifischen Methoden und Instrumente ergibt sich ein eigenständiger Programm- und Instrumentenmix, nämlich der des integrierten Kundenzufriedenheits-, Kundenloyalitäts-, Kundenbeziehungs-, Kundenbindungs- und Tool-Managements als ganzheitlicher CRM-(Customer-Relationship-)Ansatz ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.