April 2014
Beginner to intermediate
220 pages
5h 42m
German
Content preview from Integriertes Marketing-, Vertriebs- und Kundenmanagement
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
VII Integriertes Focus-Group-Management(FGM) sowie Marketing-, Vertriebs-undKunden-Scorecard-Management
Eine weitergehende und vertiefende Methodik des Vermarktungsmanagements ist der weiterentwickelte Ansatz des Focus-Group-Managements (FGM). In der hier dargestellten Form beinhaltet er einen eigenständigen Integrationsansatz und bindet ausgewählte Kundenbeziehungs-, Bindungs-, Entwicklungs-, KAM- und Innovationsmaßnahmen mit ein. Dabei können wichtige Spezialthemen explizit Berücksichtigung finden (z. B. Lead-User-orientierte Produktentwicklungsmaßnahmen). Somit stellt das FGM v. a. im Zusammenhang mit dem KAM und Produktmanagement (PM) einen wesentlichen integrativen Programm- und Maßnahmenansatz dar.
Abschließend werden die in diesem Buch ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.