February 2015
Intermediate to advanced
416 pages
11h 16m
English
Content preview from Key Account Management, 6th Edition
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Peter Cheverton is a founding director of INSIGHT Marketing and People, a global training and consultancy firm specializing in Key and Global Key Account Management. He has developed an international reputation as one of the leading experts in this challenging area, working ‘hands on’ with clients around the world, in industries as diverse as specialty chemicals, healthcare and pharmaceuticals, FMCG, retail, automotive, financial services, IT, packaging, and transport, helping them with the implementation of their tailored KAM strategies.
As well as working directly with clients ‘in house’, Peter regularly presents INSIGHT’s Key Account Management Masterclass in cities around the world, including London, Aberdeen, Glasgow, Dublin, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.