February 2015
Intermediate to advanced
416 pages
11h 16m
English
Content preview from Key Account Management, 6th Edition
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Throughout Part IV we were concerned with making a positive impact on the customer’s purchasing strategy, our goal being the achievement of ‘key supplier status’ as judged by the customer’s professional buyers.
In the next five chapters it is time to move up a level, to consider our impact on the customer’s business strategy, in pursuit now of what we will call ‘strategic supplier status’. Many businesses will use the two terms almost as synonyms, but I make a clear distinction; the goal of strategic supplier status will find us dealing with bigger issues and with a wider audience as we will need to consider how we are judged by the customer as a whole (not just the people in the purchasing department), across a range ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.