February 2015
Intermediate to advanced
416 pages
11h 16m
English
Content preview from Key Account Management, 6th Edition
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Customers have plenty of suppliers to choose from; only the best will be recognized as strategic suppliers, and only the very best will be regarded in that way over a long period of time. Achieving such a position may sound great, but don’t imagine it doesn’t come at a cost. The cost can be in time, energy, investment in continual improvement and renewal, and of course, just plain money. It will be for you to decide whether the rewards are justification enough. I did hear one KA manager say to their customer, on being appointed as the customer’s number one supplier: ‘Well, that’s very good to hear, but I guess that this is where it starts to get expensive…’
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.