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Key Account Management, 6th Edition
book

Key Account Management, 6th Edition

by Peter Cheverton
February 2015
Intermediate to advanced
416 pages
11h 16m
English
Kogan Page
Content preview from Key Account Management, 6th Edition

Publisher’s note

Every possible effort has been made to ensure that the information contained in this book is accurate at the time of going to press, and the publisher and author cannot accept responsibility for any errors or omissions, however caused. No responsibility for loss or damage occasioned to any person acting, or refraining from action, as a result of the material in this publication can be accepted by the editor, the publisher or the author.

First published in Great Britain in 1999 by Kogan Page Limited

Second edition 2001

Third edition published in Great Britain and the United States in 2004

Reprinted 2004, 2005, 2006, 2007 (twice)

Fourth edition 2008

Fifth edition 2012

Sixth edition published in Great Britain and the United States ...

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Publisher Resources

ISBN: 9780749469405