February 2015
Intermediate to advanced
416 pages
11h 16m
English
Content preview from Key Account Management, 6th Edition
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adopter types see decision mapping
Ansoff Matrix (i)
Apple (i)
attitudes required see skills required
B&Q (i)
behaviours required see skills required
Belbin team roles (i)
Belgacom (i)
Bell, Alexander Graham (i)
bow-tie relationship see key account management
Branson, Sir Richard (i)
British Gas (i)
British Telecom (i)
business strategy analysis (i)
centralization (i)
global buyers (i)
key supplier management (KSM) (i)
purchasing revolution (i)
supply chain management (i)
purchsing organisation (i)
spend mapping (i)
supplier positioning (i), (ii)
supplier rationalization (i)
category management (i)
centralization of ...
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