February 2015
Intermediate to advanced
416 pages
11h 16m
English
Content preview from Key Account Management, 6th Edition
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Growth is the number one imperative of today’s business environment, driven by the demands of shareholders and urged on by targets and stretch targets set by ever anxious senior managers. It is a rare business that aims to stand still, indeed as an objective, not to grow is said to be one of the hardest ambitions in the whole catalogue of business strategies.
Any supplier that can help its customer to grow will be more than welcome, and the more obvious the link between supplier input and customer growth the more likely they will be considered a strategic supplier. Strange then that so many suppliers think more seriously about their own growth prospects than they do those of their customers, and stranger still that ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.