February 2015
Intermediate to advanced
416 pages
11h 16m
English
Leadership or management?
Is making KAM happen a leadership task or a management task? It depends on where you stand right now. If KAM has been established for some time then it will lean towards management, but if this is all new to you then it will definitely be about leadership. It is worth looking at the difference.
In general terms the difference might look like this:

and in more KAM-specific terms, perhaps something like this:

This chapter will focus on the leadership task, making the assumption that you are ...
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