6.3. A Culture for Innovation
Innovation is hard to predict, may occur anywhere, and requires multiple experiments. One study of industrial innovation showed that it took three thousand raw ideas, reflected in three hundred formal proposals, winnowed down eventually to nine large development projects, to produce one commercial success. Pfizer tests over a hundred leads per year in order to find one promising direction for new drug development. Organizations should encourage innovation all the time, everywhere. A strategy for innovation involves activity at three levels of a pyramid:
At the peak—a few big bets about the future, and thus the biggest investments in product, technology, or market innovation
In the middle—a portfolio of promising ...
Get Leading for Innovation: And Organizing for Results now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
