5.3. Lessons from Business

Even though they come from different enterprises and diverse backgrounds and have varied lifestyles, our interview subjects share many of the same guiding principles. These principles, discussed in the following sections, include responsibility to self and others, honesty, accountability, faith in themselves, and thoughtful contribution to society. They rely on them as they go about their business and have succeeded as well in integrating these principles into other parts of their lives. In this regard, they differ from widely held views of business people today. Although many business personnel apparently believe that one must trade moral or ethical responsibility for success, these men and women believe in just the ...

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