Contents
2. If You Don’t Have Passion for Your Product, Why Should Your Customer?
3. From Replicable and Consistent to Magical and Unique
4. It’s a Matter of Trust and Love
5. It Must Thrive Inside to Be Experienced Outside
PRINCIPLE 3REACH FOR COMMON GROUND
6. Assume the Universal: Serve the Unifying Truths of Humans
PRINCIPLE 4MOBILIZE THE CONNECTION
8. Growing the Connection Through Technology
9. Personal Relationships Translate: Sharing the Love from People to Products
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