THE DOCUMENTS SHOWN on the following two pages are examples of one-sheet templates used for creating a concept overview. The one-sheet template is a very important document. Its purpose is not just for the team and managers to “be on the same page” with the project’s priorities and objectives, but as a tool to pass on to management, marketing, sales, and licensors to get them excited about your game when you aren’t there to do the job yourself.
Ultimately, the style in which you create the one-sheet doesn’t matter as much as the information in it. The first example is a text-only version, whereas the second adds images. No matter what format you use for your one sheet, the key is to keep it short and informative.
Reiterate the points on the one-sheet every time you talk about your game. You’ll know when the concept eventually sinks in to your teammates when you propose a new design feature and they reply, “That doesn’t fit in with what it says on the one-sheet,” and they’re right. Don’t be insulted; consider it a victory! (We designers need to take them where we can!)
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