LinkedIn for Business: How Advertisers, Marketers, and Salespeople Get Leads, Sales, and Profits from LinkedIn

3. Impressive Employees: LinkedIn Profile Enhancement, Findability, and Thought Leadership

These days, with social media, your employees are more visible than they used to be. Their Facebook profile may be private, but their LinkedIn profile is public. What if the first thing potential customers see about your company is your employees?

Employees coloring people’s perception of companies isn’t new—for decades, people have attended conferences and networking events and met employees of companies with which they’re not familiar. They speak with the employee and make good or bad judgments. Is this person impressive? Do they appear competent? Do they have exceptional experience or achievements? Now we need to ask that question of every employee’s ...